Privacy Policy
How Baby Atlas collects, uses, and protects your information.
Last updated: July 2026
This Privacy Policy explains what information Baby Atlas (“we,” “us,” “our”) collects when you visit babyatlas.org (the “Site”), how we use it, and the choices you have. By using the Site, you agree to the practices described here.
Who We Are
Baby Atlas is an independent pregnancy and postpartum reference publication. The Site is operated by Baby Atlas. For any privacy questions, contact us at support@babyatlas.org.
Information We Collect
We aim to collect only what we need to run the Site and improve it. This falls into three groups:
- Information you give us. If you create a forum account, you provide a username, email address, and password. If you contact us, we keep the message and your contact details.
- Information collected automatically. When you browse the Site, we automatically receive standard technical data such as your IP address, browser type, device information, pages visited, referring source, and how you interact with our tools (for example, running the Due Date Calculator or saving names in the Baby Name Finder).
- Information from cookies and analytics. We use cookies and similar technologies to remember preferences and understand how the Site is used. See “Cookies” below.
How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Site and its tools;
- Run and moderate the community forum;
- Understand how visitors find and use the Site, so we can make it better;
- Detect, prevent, and address technical issues, abuse, or misuse;
- Comply with our legal obligations.
We do not sell your personal information.
Cookies
Most browsers let you block or delete cookies through their settings. Doing so may affect how some parts of the Site work. Where required, we will ask for your consent before setting non-essential cookies.
Affiliate Links
Our Shop and some articles contain affiliate links. If you click one and make a purchase, we may earn a commission at no extra cost to you. To support this, our affiliate partners may use cookies or tracking parameters to attribute a purchase to a referral from our Site. This does not give us access to your payment details – those are handled entirely by the retailer.
How We Share Information
We share information only in limited circumstances:
- Service providers who help us run the Site – for example, our hosting provider, email service provider, and analytics tools – and who are permitted to use the data only to provide those services to us.
- Affiliate partners, which receive referral data only when you click an affiliate link, as described above.
- Legal and safety reasons, where we are required to comply with the law, enforce our Terms, or protect the rights and safety of our users or others.
Data Retention
We keep personal information only as long as needed for the purposes described here, or as required by law. You can ask us to delete your newsletter subscription or forum account at any time.
Your Rights and Choices
- Newsletter: unsubscribe any time using the link in any email.
- Forum account: request access to, correction of, or deletion of your account data.
- Cookies: manage or disable cookies through your browser.
Depending on where you live, you may have additional rights under laws such as the GDPR or the CCPA – including the right to access, correct, delete, or restrict the use of your personal data. To exercise any of these, contact us at support@babyatlas.org.
Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be noted on the Site.
Contact Us
Questions about this policy or your data? Email us at support@babyatlas.org.